Made from 100% honey distilled spirits, UpNorth's brand of liquor is in a unique category.
This rebrand required a fair amount of research and ideation after accessing the alcohol market's competitive visual standard. From identity to lettering to illustration to print, it called upon a wide range of my design proficiencies.
Out with the old
The distillery owners wanted to keep the themes of the old design, but the rest was left to me.
A number of different directions were sketched based on the previous label, with all the graphic elements being redrawn from scratch.
The final label called for the use of two inks and two foils to achieve the desired visual effect.
