Zephyr Lodge is a luxury wedding retreat tucked away in the forests of the Pacific Northwest. At 120 years old, its original use as a gambling hall and speakeasy has long been forgotten.
Prior to opening, the company needed an identity that would speak to its target audience as well as celebrate the lodge's history and natural surroundings.
The shape of forever
The hexagram is an ancient geometric form that has been employed by Buddhism, Hinduism, Islam, Christianity, Judaism, and others for over 5000 years.
As the lodge is primarily geared toward wedding retreats, the mark was designed to leverage the hexagram's nearly universal spiritual significance.
